Tuesday, September 1, 2009

Never Hide

One of my favorite ad campaigns of all time has "rebranded" Ray Bans. The Never Hide campaign has gone from black and white to full color reminiscent of Andy Warhol's work. It is a great new design that is getting picked up by fashion magazines all over. Also, some of their promotional videos are going viral. This is a great example of an older company taking great design to the next level-which often means catching the attention of a younger crowd without losing some class. And the last time I checked-we all could do with a little more class.

1 comment:

  1. Nice post, Natalie. I have seen those ads, but only individually. I didn't get the Warhol reference, until now. I want some tortoise Wayfarers!