Walls are white. So white. It's sickening, it washes you out, it is impossible to keep clean, it makes things look plain, and in reality is the absence of color. Who would want such a thing? Not me, and not the people at Coral. To promote their new decoration line they hired Leo Burnett to do some promotional work. What they came up with was revolutionary. A colored lightbulb. The point was to experiment with other colors in your dwelling space (by turning on the colored bulb), and then once you find one you like, buy the corresponding Coral paint. Check out Design You Trust for more.