David Ogilvy has been called the father of advertising. Rightly so. And still after all these years his agency Ogilvy & Mather has a King Midas like touch on campaigns. Take Stolichnaya Vodka for an example. Here are some of their ads before Ogilvy got the account...
And after...
The use of styles that are reminiscent of cold war propaganda, espionage, and russian style fonts really did wonders. These ads feel sexy and dangerous. Much better, don't you think?
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